GenAI Philosophy

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Philosophy

What are employees’ attitudes to GenAI?

Overall, workers in Europe using GenAI are feeling positive.

See it as an assistive technology

Are positive about the opportunity to use it

Find it intuitive to use and feel comfortable and proficient using it

How frequently do you use GenAI in your role?

I use GenAI occasionally perhaps once or twice a month
I use GenAI reasonably frequently maybe once or twice a week
I use GenAI once or twice most working days
I use GenAI multiple times a day

Compare country-by-country

To what extent do you agree or disagree with the following statements?

As an interesting side note, three-quarters (75%) of respondents now prefer to use GenAI for information retrieval instead of traditional search engines.

Philosophy

Mature employees use GenAI more

Contrary to common assumptions, mature employees are more active users of GenAI; with 20% of 43-58 year-olds using the technology multiple times a day compared to just 9% of 18-26 year-olds.

GenAI usage by generation –
Gen Z, Gen Y (Millennials), Gen X, Baby Boomers

Role differences also impact how time savings are reinvested; 69% of the C-suite uses it for ‘delivering business impact’; whereas 60% of junior employees use it for ‘better work/life balance’ and see the benefit of GenAI to improve the quality of their work (50%) and enhance their learning and skills (48%).

This is a revealing distinction in employee attitudes towards the benefit of GenAI; younger workers see the personal benefit whereas more mature, senior employees see the opportunity to improve performance and reinvest productivity gains to the benefit of the business.

How do you typically spend the time you saved using GenAI?

These emotive drivers demonstrate that there is little resistance from those employees who have first-hand experience of GenAI usage, revealing that adoption is key to advocacy.