Welcome

You’re here because (like most people) you’re curious

about the impact of GenAI on the workplace.

Heralded as the key to unlocking increased productivity and a much-needed boost to the global economy, GenAI has a lot to live up to. In a world that has a love-hate relationship with technology, it’s easy to understand why everyone is talking about GenAI.

A fundamental tenet of workforce transformation is design; real people with real roles simply need the systems they use to work for them; nothing new there.

But unlike other workforce systems, we have the opportunity with GenAI to ‘design it in’. And with 82% of respondents agreeing that GenAI needs to be personalized around role types, the case for integration is clear.

With GenAI designed-in, with personalization at its heart, we will start to see strong use cases emerging for both improved employee productivity and wellbeing.

One thing is for sure, GenAI is here to stay. Now it’s a case of figuring out how we harness its potential at scale with personalization at the core. How can leaders implement it, and adapt their organizations and working practices? How can they convert their visions for GenAI into robust business cases, and design GenAI into their workplaces so that it fits neatly alongside everything else? In the meantime, read on to find out what 3,700 workers across Europe said about GenAI.

Emma Chatwin

Vice President Marketing, Europe

Heralded as the key to unlocking increased productivity and a much-needed boost to the global economy, GenAI has a lot to live up to.

In our report, we look at GenAI through three lenses:

1. Philosophy

We find it fascinating; will it eradicate jobs, will it change the nature of jobs available to future generations, and will it make us feel dif ferently about work in general? We can’t help but feel a little mistrustful…yet we are also excited about its potential.

2. Progress

This is a fast-moving situation, and any research is merely a snapshot in time – this report uncovers where we are right now. Our findings reveal that adoption is the key to advocacy; only by getting hands-on with GenAI can we uncover the use cases and the real-world success stories.

3. Performance

Adopting GenAI at scale is no mean feat, especially when the outcomes need to stack up to the business case. Ultimately, it’s all about the use cases that validate the investment fueling continuous improvement that will prove the value and drive future transformation.